Internet Marketing Strategy News: Social Media Making Inroads into Mainstream News Providers

By S. Falkow

There has been an interesting development in the Reuters Internet Marketing Strategy. You know you're making your mark when a media stalwart like Reuters pays millions of dollars for a share in a blog distribution start-up. Social media could ask for no better endorsement.

Reuters has invested $7 million in Pluck, the world's biggest blog syndication network, called BlogBurst. BlogBurst connects newspapers and other media sites to 2,800 selected blogs, helping traditional media supplement their journalism with blog viewpoints, says the official announcement.

Web logs, or blogs, have become a major source of commentary and reader feedback on the Internet. Traditional media have increasingly turned to blogs for insight and analysis, says Reuters.

If you're still wondering whether a blog could be a good media relation and PR tool, perhaps this is the final push you need to make blogs part of your Internet marketing strategy.

Of course Reuters won't be indexing just any blog. "Selected blogs" is the key phrase here. Technorati indexes millions of blogs and the number doubles every 6 months. Pluck syndicates 2,800.

In real estate the mantra is location, location, location. You need to think content, content, content.They want blogs that offer insight and analysis--interesting content their readers will want to consume.

Keep in mind the eMarketer findings on why people read blogs--the number one reason is, "To get news and information I can't find elsewhere." Provide that in your blog as part of your Internet Marketing Strategy and you'll have a good chance of making the cut.

Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit http://www.expansionplus.com

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Social Media – Can Internet Marketers Make Money Here?

By Sean Ray

Understanding and knowing the depth of knowledge that goes into marketing is such an interesting topic. Upon completion of my website, I was trying to determine how to and where to market my website. Then I realized, I should use social media and use internet marketers to assist me. The outcome was fabulous and I have never regretted by decision for doing so.

Social media marketing is a great way of using virtual marketing to make money. Internet marketers can increase their money and revenue simply by offering services to advertise for social media. Marketing is a tough field to branch into and getting the right advertising can make or break you. Internet marketers provide a great service in that they are aware of how to market specific to the internet. That is what they specialize in, hence “internet Marketers”. Using their services able you to create more of what you seek, customers and money.

But can internet marketers make money. You bet! They understand the marketing and advertising industry. Know how to describe and relate to companies their personal recommendations as required by the audience and market.

They understand what drives the market and what audience to promote to. Knowing and understanding the buzz and being able to generate to that is what internet marketers do. They will strive to make sure that you are advertised where you need to be. As an internet marketer you have the comfort knowing that as long as the Internet is here (and I don’t see it going anywhere) you will have a position and a high demand for your expertise.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Internet Article Marketing

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